back Back

BNP Paribas and Accor to launch co-branded payment card

By Megha Bhattacharya

October 23, 2020

  • Accor
  • Bnp Paribas
  • Europe
Share

bnp-paribasBNP Paribas and hospitality solutions provider, Accor, thus concluding a pan-European partnership to launch a co-branded payment card. Members of the ALL-Accor Live Limitless lifestyle loyalty program who subscribe to the card will be able to use it for all their day-to-day purchases.

Jean-Laurent Bonnafé, Director and CEO of BNP Paribas, said, “The payment card market is undergoing a huge transformation, particularly in Europe, both functionally and technologically. Today, it is one of the major drivers enriching the customer experience and introducing higher added value services and offers. As a European banking group, we continuously innovate in terms of payment solutions to support customers with their new habits and aspirations. We are therefore delighted to be involved, alongside Accor, in this major advance for the customer experience within the international hotel industry.”

The card offers three different tiers including ALL – VISA Pulse (aimed at Millennials), ALL-VISA Explorer (for clients who travel extensively for work or leisure) and ALL-VISA Ultimate (for super-premium clients). The card will be linked to the dedicated and secure Accor Pay app, created in partnership with BNP Paribas, which will allow users to securely view their balance, manage their spending, check their points and contact the concierge service at any time.

Sébastien Bazin, Chairman and CEO of AccorHotels, said, “This partnership with BNP Paribas puts one of the cornerstones of our loyalty building strategy into practice. The launch of the innovative and ambitious ALL payment card is a key step in the rollout of our loyalty program, which already has almost 70 million members. We will be able to offer new and ever more generous and pioneering services, accelerating the diversification of the Group’s revenue streams. By combining the complementary expertise of two European leaders, we aim to attract ever-increasing numbers of loyal customers and step up the rollout of new offers to create an ecosystem that is unique in the world of travel and leisure.”

Previous Article

October 23, 2020

Bitstamp appoints Starling co-Founder Julian Sawyer as the new CEO

Read More
Next Article

October 23, 2020

Deel launches new cash advance feature; paycheck up to 30 days early

Read More






IBSi Daily News Analysis

UAE, money transfer

June 14, 2024

Accor

Digital remittances surge as key lifeline amid global economic challenges, study shows

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

June 14, 2024

Doha Bank & Mastercard partner to boost digital payments in Qatar

Read More

June 14, 2024

Paytiko brings its payment management solutions to Dubai, UAE

Read More

June 13, 2024

Flexys partners with Acquired.com for debt collection

Read More

Related Reports

Sales League Table Report 2023
Know More
Global Digital Banking Vendor & Landscape Report Q1 2024
Global Digital Banking Vendor & Landscape Report Q1 2024
Know More
Wealth Management & Private Banking Systems Report Q1 2024
Wealth Management & Private Banking Systems Report Q1 2024
Know More
IBSi Spectrum Report: Supply Chain Finance Platforms Q4 2023
Know More
Treasury & Capital Markets Systems Report Q1 2024
Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
close-link
Get your copy now! IBSi Sales League Table 2023