Bluecode and Viva.com partner to drive QR Payments in Europe

By Gloria Methri

Viva.com, the European technology bank for payments, has joined the Bluecode ecosystem as a strategic partner to enable Bluecode QR payments across the continent. The partnership will enable merchants, including marketplace operators, to accept Bluecode payments in all 15 Eurozone markets in which Viva.com operates.

Through this partnership, the companies are driving the adoption of digital QR code payments, providing consumers in Europe with a simple and convenient way to pay.

Bluecode, a brand for QR code payments in Germany and Austria, offers users a fast and secure way to make purchases with their smartphone via the app.

Viva.com brings Bluecode QR payments to both online and in-store environments. Its Tap on Any Device technology, featuring the agnostic Terminal app and Smart Checkout online payment gateway, intersects for a faster and smoother checkout experience.

Users benefit from a purchasing experience that takes only seconds, whereas merchants can directly offer customers a wide variety of value-added services such as discounts or stamp cards. Bluecode is the latest addition to Viva.com’s extensive line-up of payment methods, currently at 40+, including all international card schemes and direct connectivity to dominant local card schemes and methods.

“This is another big step for us in expanding the Bluecode network with a strategic pan-European player. We are very pleased to expand digital payment in Europe further, together with Viva.com,” said Bluecode CEO Christian Pirkner. “Together with Viva.com, we will continue to revolutionize the way people pay in Europe. At the same time, we are making it easier for merchants to accept digital mobile payments.”

“Viva.com continuously expands its bundle of payment technologies, products, and features to enable European businesses’ growth. At the core of this endeavour lies our ever-expanding lineup of payment methods and strategic partnerships, including direct connectivity with local QR payment leaders, such as Bluecode. Through this collaboration, we aim to go to market jointly, both at the enterprise level and the SME market segments, contributing to businesses’ customer service excellence across Europe,” said Harry Xenophontos, Chief Partnerships Officer at Viva.com.

As a cloud-based provider built in-house on Microsoft Azure, Viva.com can easily and quickly embed its advanced payments platform into marketplaces. As a result, restaurants, retailers, or other providers on these marketplaces can automatically accept Bluecode payments.