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Blue Motor Finance partners Zinia for Decision Intelligence AI Platform

By Gloria Methri

February 27, 2023

  • AI-Powered Decisioning
  • Blue Motor Finance
  • FinTech

Blue Motor Finance, FinTech, Lending, Decision Intelligence AI, UKFinTech lender Blue has announced a new partnership with Zinia, the Decision Intelligence company, to supercharge AI-driven decisions across the business.

Blue is a technology-focused lender delivering innovative motor finance solutions to more than 260,000 customers. Leveraging Zinia’s Decision Intelligence AI platform, Blue will enhance its AI and machine learning capabilities to drive towards optimal decisioning across its business, from Underwriting to Operations, increasing business returns and enriching customer experience.

Zinia helps organizations optimize their business outcomes with Decision Intelligence AI. The company’s cloud-based platform hosts powerful AI algorithms under an intuitive user interface, which helps businesses to build AI models directly linked with their objectives, such as optimising prices, increasing sales, or devising operational strategies. With a Human-centric design, Zinia supercharges data teams to reach data to optimal decisions in no time.

Tamsin Harriman, Director of Analytics at Blue, said, “Blue has been revolutionising the used car market by applying tech, data, and analytics to deliver high levels of acceptances across the risk spectrum, fast decisioning, and high levels of convenience. Our Data Science initiatives have been at the center of the digital transformation of the business. By partnering with Zinia, we can further scale Decision Intelligence AI, using the latest data and AI technology available to render hyper-personalised and truly customer-centric solutions.”

Aashutosh Mishra, Co-Founder and CEO, Zinia, added, “Zinia’s new approach is effective for anybody who wants to use AI to improve processes, grow sales, enhance customer experiences, or optimise decision-making, but not lose sight of how AI is generating insights. We are excited to be partnering with Blue to support their internal teams with our AI platform, which allows a no-code approach to build and use the most advanced AI models leading to faster and better decisions across the business.”

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