Bitpanda rolls out new product for investing in stocks and ETFs

By Megha Bhattacharya

European investment platform Bitpanda has launched a new product called Bitpanda Stocks for offering investments in fractional shares. Customers will be able to invest in their favourite brands from as little as €1, with zero commissions. Existing and new users with a verified Bitpanda account can start investing in fractional shares starting from today.

Users can switch the linked asset at any time via the Bitpanda iOS and Android app, allowing them to choose whether to make a purchase with a fraction of Starbucks, Amazon or Nike, Bitcoin or gold, or even traditionally with EUR.

Eric Demuth, Bitpanda CEO and co-founder commented, “This is a really exciting day for Bitpanda. We founded the company on the idea that everyone would have the same access to the financial world. Investing should be simple, accessible and available to everyone – and that’s what Bitpanda Stocks is about. Historically, the financial system has been too complex and too restrictive. We want everyone to be able to access and manage their portfolios at a time that suits them, not the market. No matter their financial means, everyone should be able to make their money work harder. We even added the new product to our existing Bitpanda Savings feature, allowing people to save up with their preferred asset, without stress or high app usage.”

Recently, Bitpanda became Austria’s newest unicorn after raising $170 million in Series B funding, giving the company a $1.2 billion valuation. The round was led by Valar Ventures, with participation from the partners of DST Global. The company aims to boost its growth and enter new European markets, following the funding round.

Eric Demuth, continued, “Fractional investing is such an important part of this product. If users want to access tech giants or blue chips, they shouldn’t be prevented from doing so due to a lack of capital. Our platform means that anyone can access and invest in digital assets, including the companies and sectors that they really believe in – without barriers. It’s Wall Street without the walls, even when Wall Street closes.”