BharatPe roll outs new lending product, Distributor to Retailer Finance

By Leandra Monteiro

BharatPe, an Indian FinTech company for merchants, announced the launch of its new lending product- Distributor to Retailer (D2R) Finance, focusing on empowering Small and Medium Enterprises.

The product is designed to provide instant liquidity to distributors, wholesalers, traders and dealers across industry verticals. With this the company will offer collateral-free loans of up to INR 5 million for a period of 7 days to 30 days.

With this launch, BharatPe aims to work towards building financial products that could address the credit gap faced by over 60 million SMEs and help them grow their businesses. D2R is currently live in 10 cities and has close to 2000 SME registrations in just one month of its launch. This offering caters to businesses across industries, including FMCG, Consumer Durables, Pharma, Electronics, Telecom, Dairy, Industrials, Auto Parts, Stationary, Fashion, as well as Beauty and Cosmetics, also helps them to keep track of their collections from retailers. The loan is available at a low interest rate, with zero processing fees and involves minimal paperwork. BharatPe’s D2R Finance is quick with loan disbursals in 1 business day.

Commenting on the company’s latest offering, Suhail Sameer, Group President, BharatPe said, “In the last one year, we have emerged as one of the largest B2B fintech lender in the country, disbursing in excess of INR 2.5 billion on a monthly basis to retailers and kirana store owners. D2R Financing is our attempt to address the credit gap for a whole new set of SMEs. This new offering is in line with our vision to help the under-penetrated category of distributors, wholesalers, traders and dealers, with the much-needed credit flexibility. D2R is a short-term loan that is innovatively designed to address the constant liquidity challenge faced by these SMEs. We understand that these are critical players in the overall supply chain across industries and hence, we created a credit product that suits their needs. We have witnessed an overwhelming response during the pilot in 10 cities and are extremely bullish about this product. We aim to provide this offering in all 100 cities where we are present and facilitate disbursals to the tune of INR 25 billion crores by the end of FY22.”

BharatPe leverages data analytics to enable a range of lending products that cater to the credit needs of those who are not served by traditional banks and other financial institutions. The company is committed to cater to the under-penetrated geographies and customer segments such as small kirana stores and merchants. This is made possible because of its good underwriting methods and strong risk management measures.