Beyond ONE launches FRiENDi Pay to transform remittances in Oman

By Gloria Methri

Beyond ONE™, the global digital services and technology provider, has officially launched FRiENDi Pay, a licensed mobile wallet service set to transform how residents and citizens in Oman manage payments and international money transfers.

Leveraging the strong user base of FRiENDi Mobile, which serves over 750,000 customers in Oman, FRiENDi Pay offers a secure, intuitive, and multilingual platform for local transactions and cross-border remittances. Users can now send money instantly to countries such as India, Bangladesh, Pakistan, and the Philippines, or make seamless peer-to-peer transfers and utility bill payments within Oman.

Tawfiq Al Lawati, CEO of FRiENDi Pay Oman, said, “We are not just simplifying transactions — we are transforming the way people in Oman experience money. From international transfers to local bill payments and peer-to-peer exchanges, we’ve made every interaction seamless, even enabling transfers directly within a chat or with a shared photo, making each moment more personal and meaningful.

What sets us apart is our belief that fintech should start with people, not features. We have built FRiENDi Pay to be a truly human-centric solution, shaped by the real needs and habits of our diverse communities. It’s not just digital. It’s designed to feel natural, inclusive, and emotionally connected. And this is only the beginning. Our journey is guided by a bold roadmap focused on bringing the most relevant, impactful financial innovations to Oman — always with the user at the centre.”

As Oman’s digital payments sector gears up to reach $9.61 billion by 2025—and more than double to $20.83 billion by 2029—FRiENDi Pay enters the market at a time of significant opportunity. Digital money movement alone is projected to cross $116.76 million in 2025, underlining the growing demand for frictionless financial services.

Available via the Apple App Store and Google Play Store from April 4, 2025, FRiENDi Pay combines competitive exchange rates with robust data encryption and full regulatory compliance, aligning with Beyond ONE’s mission to simplify and expand digital access for users across the Sultanate.