Betterhalf.ai partners with ZestMoney, to offer BNPL options

By Leandra Monteiro

Betterhalf.ai – India’s first and only new-age partner search app without parent’s direct involvement has recently announced its partnership with ZestMoney, India’s largest and fastest-growing  platform, to offer the convenience of zero-cost pay-later/EMI option to its users. The partnership enables Betterhalf’s customers to access ZestMoney’s quick, easy and flexible pay-later offerings.

Users will also be eligible for a cashback of up to INR 1000 on the first timely repayment, Betterhalf.ai announced, as a Valentine’s Day gift to its customers. The offer will end on 28th February 2022, on the new-age matrimony app’s online premium and Human Matchmaking (HMM) subscription plans.

Customers can sign up for a ZestMoney account on the app or website. ZestMoney offers a 100% digital user experience as customers can complete the entire credit process – KYC formalities, checking eligibility, applying, getting credit line approved and repaying – online. Even those who are new to credit or with no credit score are eligible for a credit limit that can be seamlessly used across ZestMoney’s vast omnichannel network of 85,000+ stores.

Commenting on the partnership, Pawan Gupta, Co-Founder & CEO, Betterhalf.ai said, “We are thrilled to offer this exciting opportunity to our users. This will not only benefit in expediting their partner search process but also help them in managing the payment of their subscription plan through the Zero Cost EMI / Pay Later option.”

“We are delighted to have partnered with ZestMoney which has made this offer possible for our users and surprised them with an exclusive Valentine’s Day gift,” he added.

Lizzie Chapman, CEO & Co-founder, ZestMoney, said, “We are excited to partner with Betterhalf.ai to bring the convenience of Buy Now, Pay Later to customers now in their pursuit of finding their life companion. We are noticing Gen Z and Millennials are taking to the convenience and flexibility of BNPL in a big way and this category is well poised for growth. We continue to expand and launch several new categories for customers to benefit from.”

ZestMoney has Buy Now, Pay Later offerings across repayment tenures from 30-day no cost to the most popular zero-cost ‘Pay in 3’ and long tenures up to 24 months.

The Human Matchmaker feature is available on a subscription pack of INR 9,999 for 3 months and INR 14,999 for 6 months which has now become more affordable with Betterhalf.ai and ZestMoney’s exclusive Zero Cost EMI and cashback offer.