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Bend by FNBO announces its first credit card partner, Greenlight

By Edlyn Cardoza

November 04, 2022

  • API
  • Bend
  • CaaS
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Bend, CaaS, First National Bank of Omaha, API, FinTech, Credit Card Partner, Greenlight, Family FinTech, Greenlight Family Cash Mastercard, Marqeta, Financial Services, Cash Back Rewards, USABend by FNBO, a new credit card-as-a-service (CaaS) solution from First National Bank of Omaha (FNBO) bringing modern API-embeddable co-branded credit products to digital brands and FinTechs, announces its first credit card partner, Greenlight, a family FinTech company on a mission to help parents raise financially-smart, independent kids. FNBO and Greenlight launched the Greenlight Family Cash Mastercard, the first credit card for parents to invest for their family’s future with up to 3% unlimited cash back on every purchase.

“We are thrilled to support Greenlight with their first credit card offering for their customers,” says Marc Butterfield, SVP, Head of Bend by FNBO. “Launching this card program was highly collaborative with Greenlight, the Bend by FNBO team, Marqeta and our partners. This pioneering card product will be extremely beneficial for families looking to prepare for their futures, as saving for the long-term is becoming increasingly difficult.”

“Mastercard is thrilled to come together with Bend by FNBO for the launch of Greenlight’s innovative card program, helping families learn and practice positive money habits,” adds John Levitsky, EVP of North America at Mastercard. “We’re happy to help bring value in every transaction through our cyber security solutions, digital benefits and Mastercard’s unmatched Priceless Experiences.”

Backed by nearly 165 years of financial experience, Bend by FNBO offers deep subject matter expertise, flexible economics, storied program management and DIY UI/UX via open API services for credit cards to offer plug-and-play financial services that can integrate seamlessly into existing environments. Through curated partnerships with payment providers, including Marqeta, this solution allows brands to partner with the experience of a nationally chartered bank while unlocking flexibility through modern technology that allows for customisation and embeddable card experiences.

The Greenlight Family Cash Card brings parents a new way to earn rewards and save for their family’s future, offering an industry-first combination of up to 3% unlimited cash back on every purchase and automatic investing of rewards. Cash back rewards can be invested in stocks and ETFs to propel savings for college or other family goals. Alongside investing, parents also have the flexibility to choose to redeem rewards as a statement credit toward their balance or deposit directly into their Greenlight debit account.

“At Greenlight, we’re dedicated to helping parents build healthy financial futures for their families,” shares Chris Halaschek, Chief Product Officer at Greenlight. “With the new Greenlight Family Cash Card, issued by First National Bank of Omaha, we’re proud to bring parents a new way to earn industry-leading rewards with up to 3% cash back and invest for their family’s future.”

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