Bellwether Community CU partners with Senso to enhance homebuying experience

By Edlyn Cardoza

Bellwether Community Credit Union and Senso have partnered to improve the homebuying experience for existing and incoming members.

With Senso’s AI solution branded Bellwether HomeInsight, Bellwether can proactively identify home-buying behaviour and initiate personalised digital journeys which provide members with tailored insights so they can make better decisions leading up to what’s likely to be the largest financial transaction of their lives.

“At Bellwether, we strive to deliver trusted financial solutions to give back to our loyal members so they can enjoy the benefits of the latest technologies,” said Jeff Benson, Bellwether’s Chief Operating Officer. “Senso provided the perfect balance of AI and personalisation within their mortgage engagement platform. HomeInsight will give future homebuyers exactly what they need.”

Senso Engage enables mortgage originators to automate highly personalised nurturing campaigns that engage prospective borrowers at multiple touchpoints, mapping the steps in a customer’s journey and identifying where they might be dropping off. Residential lending teams can integrate Senso Engage with their existing tools to dramatically increase reach and effectiveness by executing predictive campaigns across email, text, and push notifications resulting in accelerated mortgage growth and reduced advertising spend. Most importantly, Senso Engage highlights credit unions as a proactive, trusted resource which builds advocacy with members.

“Increasing client penetration in the credit union space is a real need that Senso is able to solve using advanced technology,” said Chris Otey, CRO of CU2.0, an organisation which connects Fintechs and Credit Unions to solve some of the industry’s biggest problems. “We’re excited about this collaboration as it’s at the heart of the CU2.0 philosophy.”

The focus is to provide potential Bellwether homeowners with education and guidance which assists them in making the right decisions in this challenging environment. Senso offers sophisticated tools to enhance the top-of-funnel growth by engaging and nurturing borrowers from initial contact to close and guides homebuyers on how interest rate changes impact their affordability.

“Bellwether Community Credit Union is at the forefront of innovation and is committed to providing its members with proactive experiences which guide them to make better decisions,” said Saroop Bharwani, CEO and co-founder of Senso. “Senso is excited to partner with Bellwether to enhance their member engagement strategy and build deeper relationships with new and incoming members.”