BBVA integrates Bizum’s digital identification tool for e-commerce
By Gloria Methri
Spain-based bank BBVA has incorporated Bizum’s digital identification service to make registration and login process available to its customers at online retailers. This new way of operating online helps customers to streamline the processes related to registration, as well as access to their personal accounts in businesses, digital providers, and companies.
Consequently, it eliminates the need to enter data -such as email or passwords- and allows the entire process to be carried out with the customer’s phone number associated with Bizum.
This new feature is an additional service to the functions available for instant payments. This option aims to make interactions with e-merchants simpler, more agile, and among other things, it minimizes the information shared with third parties.
Since BBVA integrated the Bizum service in 2016, more than four million of its customers use this solution daily to pay. As of May 10, all BBVA customers who have the Bizum service available will be able to utilise this new tool in online stores and suppliers that offer this possibility.
From the BBVA app, the customer will also be able to view at which stores or apps the registration or login has been made at all times. The financial institution will also help all online merchants that are customers to integrate this solution into their websites or applications, so that they can incorporate the latest digital payment innovations and contribute to boosting business.
These new features join the opening and adaptation of the BBVA app for young people between 12 and 17 years of age in Spain. This new account, supervised by the legal representatives of minors, allows young people, in addition to making balance inquiries, topping up their cell phone or withdrawing cash at ATMs with their passwords without a card, to send money through Bizum.
Since the end of October 2022 and at the end of April, more than 40,000 young people have enabled the Bizum function in the app, both for sending money and paying in stores, with more than 200,000 transactions for an average amount of more than €20.
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