back Back

Banque Saudi Fransi and Mastercard to customisable cashback credit card

By Leandra Monteiro

January 05, 2022

  • Banque Saudi Fransi
  • Cashback Credit Card
  • Domestic Payments
Share

Banque Saudi Fransi, MastercardBanque Saudi Fransi (BSF) and Mastercard have partnered to launch the region’s first customisable cashback credit card that provides cardholders with the opportunity to select the cashback features to complement to their lifestyle and preferences.

The new Mastercard Banque Saudi Fransi Lifestyle credit card will offer consumers eight cashback categories aimed at enhancing the cardholder’s lifestyle with instant cashback features which will enhance the consumer experience by personalising the cashback categories.

“The launch of the Mastercard BSF Lifestyle credit card is a testament to being the one of the most innovative and client-centric banks in the region. By putting our consumers’ needs first, we were able to design this unique product, the first of its kind in the region. Together with Mastercard, we are committed to providing our cardholders with a seamless and truly customisable experience,” said Mohammed Alsheikh, Head of Personal Banking Group.

“Rapid digitisation has influenced customer trust and engagement with both non-traditional and traditional financial players. Consumers’ expectations of financial services have shifted through their experiences, offering speed, lower costs, and personalisation. Our partnership with Banque Saudi Fransi anticipated consumer demands to offer a relevant product with valuable features that cater to their needs and lifestyle – the region’s first customisable cashback credit card in the region,” said J.K. Khalil, Country Manager, Saudi Arabia, Bahrain and Levant, Mastercard.

The Mastercard BSF Lifestyle card is a tailor-made product that provides cardholders with a personalized experience. It has been meticulously designed to meet the expectations of the consumers in Saudi Arabia, who will be able to experience an extensive range of cashback benefits across various categories including dining, groceries, travel, education and more.

Previous Article

January 05, 2022

KodyPay appoints Sophie Haagensen as Chief Operating Officer

Read More
Next Article

January 05, 2022

AppTech Payments announces pricing of $15.0m underwritten public offering and Nasdaq listing

Read More







Advertise with us



IBSi Daily News Analysis

May 20, 2022

Banque Saudi Fransi

European Commission launches public consultation on PDS2

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

Today

OneFor selects BPC for its new European-wide remittance service

Read More

Today

YAP secures In-principle approval from the State Bank of Pakistan for an EMI license

Read More

May 19, 2022

MakeMyTrip partners with financial institutions to launch ‘Book Now Pay Later’

Read More

Related Reports

Sales League Table Report 2021

£ 1,500.00 / year

Know More
Emerging Technologies in Capital Markets

£ 500.00

Know More
Global Digital Banking Vendor and Landscape Report Q1 2022

£ 1,500.00 / year

Know More
Wealth Management & Private Banking Systems Report Q1 2022

£ 1,500.00 / year

Know More
Treasury and Capital Markets Systems Report 2021

£ 1,500.00 / year

Know More