Bankjoy expands credit union, community bank footprint

By Vriti Gothi

Detroit-based digital banking provider Bankjoy has added 10 new credit union and community bank clients in the fourth quarter of 2025, alongside 13 expansion agreements with existing customers, as smaller financial institutions continue to invest in digital capabilities to support growth and risk management.

The company said the new signings and expanded mandates reflect rising demand among credit unions and community banks for digital banking platforms that combine customer engagement tools with fraud prevention and deposit growth functionality.

Among the new clients is Enbright Credit Union. Ron Smith, CEO and Chief Security Officer at Enbright, said the institution selected Bankjoy to accelerate membership and deposit growth while strengthening fraud controls.

Bankjoy’s Q4 growth included institutions adopting additional modules such as JoyCompass, a financial engagement and personal financial management platform; FraudSense, a multi-layered fraud prevention system embedded across digital channels; and its business banking platform, which supports advanced user permissions and treasury management functions.

Michael Duncan, CEO and co-founder of Bankjoy, said the expansion agreements signal that institutions are scaling digital investments after seeing measurable outcomes. “Financial institutions are under increasing pressure to deliver seamless digital experiences that meet rising consumer expectations,” he said. “Many of these expansions are happening because institutions are seeing tangible ROI and want to scale their digital capabilities quickly.”

The developments come amid intensifying competition between community-based financial institutions and larger banks, as well as FinTech challengers, for deposits and digital engagement. Credit unions and community banks have increasingly turned to third-party technology providers to modernise online account opening, improve cross-selling, and bolster fraud detection—areas that have become critical as digital account origination and remote transactions grow.

By embedding fraud monitoring across onboarding and day-to-day digital banking activity and linking engagement tools with data-driven cross-selling, providers such as Bankjoy are positioning themselves as full-stack partners rather than point-solution vendors. For smaller institutions with limited in-house technology resources, such integrated platforms can shorten deployment cycles and reduce vendor fragmentation.

Bankjoy’s latest client additions and product expansions underscore a broader sector trend: community-focused institutions are seeking scalable, intelligence-led digital infrastructure to defend market share, deepen member relationships, and protect against rising fraud risks in an increasingly digital banking environment.