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Banco Sabadell launches WhatsApp service for home insurance customers

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July 08, 2020

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Banco Sabadell, via its broker Bansabadell Mediación and its insurance subsidiary Bansabadell Seguros Generales, announced the launch of a WhatsApp service for home insurance customers. The Bank stated that the service has been made available by invitation to certain insurance holders through its pilot testing. The service will be rolled out to all the remaining customers who have taken out insurance with Bansabadell Seguros Generales, in the coming months.

Pol Navarro, General Manager at InnoCells, explained, “This new service brings together two aspects that are key to driving forward Banco Sabadell’s digital transformation: the speedy and collaborative design and rollout of innovations and a closer relationship with our customers, moving personal relations into a digital environment”.

According to Banco Sabadell, the banks will be enabled to offer a value-added home insurance service that has been adapted to WhatsApp. Customers can use the service to communicate with a team of experts with queries regarding insurance coverage, as well as information regarding important aspects of insurance as well as prevention and protection.

Claudio Chiesa, General Manager at Bansabadell Seguros Generales, added, “Users generally only deal with their insurance if they need to, for example, if they have had an accident or need to renew their policy. What we want to do is to better understand what our users actually need so that we can be by their side at all times, providing them with relevant, up-to-date information through the communication channels they feel most comfortable using.”

The new development is a result of a collaboration between Banco Sabadell’s digital innovation hub, InnoCells and Bansabadell Seguros Generales, its joint venture with Zurich.

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