Banco BPI & Personetics partner to introduce Pulsoo App for SMBs

By Delisha Fernandes

Portuguese bank Banco BPI has partnered with Personetics to introduce  Pulsoo, an independently branded application that empowers small and medium business (SMB) owners to manage their businesses.

Pulsoo provides updates, hyper-personalized insights and recommendations that are tailored to the financial literacy level of SMB owners. Using Open Banking capabilities and the Personetics AI-based engagement platform, Pulsoo is a 360⁰ business insights ecosystem that covers issues such as current accounts, loans, taxation, fiscal planning, employee management, and much more.

“We are pleased that BPI’s Center of Excellence for Innovation chose to partner with Personetics for Pulsoo, their first public-facing product and delighted to have Personetics personal, AI-driven financial insights and recommendations help the SMEs that are so well-represented in the Portuguese market,” said Udi Ziv, CEO of Personetics. “We admire BPI’s value-driven approach to innovation and are proud to support those efforts, with advanced analytics and actionable recommendations that can help increase business success.”

Pulsoo is the result of BPI’s commitment to focus on the basic role of banks — helping customers address the financial challenges and needs they face in their daily lives — combined with a commitment to practical innovation. In partnership with NOS, Portugal’s leading telecom, Afonso Fuzeta Eça, BPI’s designated Executive Member of the Board and responsible for the Center of Excellence for Innovation and New Business, designed Pulsoo to focus on supporting the SMEs that constitute 90% of all businesses in the country.

“Pulsoo will allow companies to ask their accountants and bank managers fewer questions, and instead do much more on a self-service basis. By providing more hyper-personalized value than traditional banking apps, Pulsoo allows business owners to better manage their companies,” said Afonso Fuzeta Eça.

Personetics was key to bringing Pulsoo’s finance manager to life. Its Engagement Platform enriches businesses’ payments, receivables and credit card data and categorizes it in ways that are meaningful for owners. AI, machine learning and natural language programming (NLP) models are applied to the enriched data to generate, manage and deliver dozens of hyper-personalized, easy-to-understand insights and recommendations designed to empower business owners to take intelligent, focused action.