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Banca Sella partners with Business Vision to bring Italian SMEs to

By Joy Dumasia

June 10, 2022

  • Alibaba Group
  • B2B Marketplace

Supporting Italian SMEs in their international business projects of growth, development and competitiveness, taking advantage of the great opportunities offered by digital export: this is the purpose of the agreement signed by Banca Sella and Business Vision, a company specializing in digital commerce development and an Alibaba’s Global Service Partner that will allow Italian SMEs to land on the B2B marketplace and thus expand their presence in foreign markets.

“The agreement with Business Vision represents a tangible response to SMEs’ growth needs in digitization and export: two essential levers to support companies and the entire national economic fabric, said Andrea Massitti, Head of Corporate and Small business at Banca Sella. Our innovative Trace platform provides a single access point to the tools, products and services needed to support companies’ positioning in the international markets, thus increasing their competitiveness.”

According to the latest data from the Digital Export Observatory of the School of Management of the Politecnico di Milano, B2B digital exports in 2021 reached a value of € 146 billion, up 15% compared to 2020, weighing over 28% of the total export of products, with automotive, textiles, clothing and mechanics among the most digitalized supply chains.

“Since becoming a Global Partner of, we have helped about 350 companies in their path to digital export. The ease with which a company today can connect with the whole world opens up the real need to understand and use all the tools to protect transactions. The agreement with Banca Sella goes precisely in this direction, supporting SMEs that want to enter foreign markets by giving them all the levers of knowledge and control”, commented Manuela Blanco, Co-Founder & COO of Business Vision.

Banca Sella’s Trace platform fostering the global business expansion of companies will make a series of new Business Vision’s digital tools available to speed up the growth path of SMEs abroad and manage all the activities to enhance their products on, which today has a network of 150 million registered users and over 26 million buyers in more than 190 countries.

Small and medium-sized companies will therefore have different options depending on their needs and skills already in place: from studying the company’s peculiar characteristics to the profile activation on; from the creation of a mini-site to the loading and presentation of products, from marketing campaign management activities to commercial support during negotiation, and customer care activities.

IBS Intelligence reported that The Spanish multinational banking group BBVA and the Sella group have entered into a strategic partnership for Open finance. The above will allow BBVA to offer its foreign customers willing to operate in Italy and those of the newly launched digital bank a series of local payment services such as F24, postal bills, CBILL and pagoPA.

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