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Balance launches surcharge solution for B2B credit card transactions

By Delisha Fernandes

July 11, 2023

  • B2B Merchants
  • B2C
  • Business

BalanceBalance, a B2B payment platform for businesses, announced the launch of its surcharge solution. This capability enables suppliers to implement a surcharge fee for credit card transactions, providing flexible payment options to buyers.

In the B2C world, consumers may be hesitant about surcharging. However, in B2B transactions, customers often prioritise the ability to float credit over the cost of credit card processing fees. With Balance’s latest offering, merchants can now provide their customers with the flexibility to pay according to their preferences and increase their profit margins.

This solution addresses the expressed need for credit card surcharging by nearly two-thirds of merchants, enabling more merchants to handle greater credit card volume without incurring associated costs. It facilitates widespread adoption of this payment method in the B2B landscape and helps businesses sustain healthy growth by minimising the risk of losing customers who prefer credit card payments.

“Businesses are hindered in their growth by paper-driven processes, inflexible payment costs, and missed sales opportunities,” said Bar Geron, CEO and co-founder of Balance. “Our commitment lies in overcoming these obstacles through B2B-first payment technology that actively encourages the adoption of online payments.”

Merchants on the Balance platform can easily customise the surcharging solution for specific customer segments, or order values with a simple button click. The seamless integration of the surcharging functionality into the invoice and checkout process ensures a smooth customer experience without disruptions.

“Merchants need to operate in a favourable payment environment, where the cost of accepting online payments does not outweigh their value,” said Nir Gazit, VP of Product at Balance. “Balance’s surcharging program enables B2B merchants to effectively meet the needs of customers that want to pay with a credit card while ensuring appropriate operating margins for their business.”

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