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Balance and Viola Credit partner to power merchants’ e-commerce growth

By Edlyn Cardoza

November 23, 2022

  • Assets Under Management
  • B2B
  • B2B Payments
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Balance, B2B Payments, B2B, Working Capital, Credit Facility, Viola Credit, Instant Financing, Cash Flow, Trade Credit, Global Credit Asset Manager, Assets Under Management, USABalance, one of the leaders in B2B payments specialising in financing and e-commerce, has announced a $350 million credit facility from Viola Credit to continue enabling B2B commerce and ease working capital. This announcement comes on the heels of Balance’s $56 million Series B financing round to help merchants and marketplaces scale e-commerce payments with instant financing and a B2B checkout.

Merchants today demand and deserve more control and flexibility over their cash flow needs. Following strong inbound demand and increasing customer growth, this credit facility will be used to expand Balance’s trade credit support to B2B merchants. With Viola’s support, Balance can increase its financing capabilities and continue to scale its net terms product.

“Merchants can’t facilitate trust with new buyers without payment terms and buyers won’t move from their current vendor without getting the same terms. In other words, terms are a must-have for merchants to truly grow in the digital space, without limiting their cash flow. Merchants need to know they have trade credit to grow with,” said Bar Geron, CEO of Balance. “That’s where we come in, facilitating payment terms in a scalable way, straight from the checkout and offline—we take a true omni-channel approach.”

“This credit facility will help us provide critical working capital support to our customers and their buyers—so that we can continue our mission of bolstering B2B ecommerce growth,” said Kevin Yang, Head of Credit at Balance.

Since launching in February 2021, Balance has supported hundreds of B2B merchants and marketplaces, growing its customer base by 10x. The company has ushered centuries-old industries online, like lumber, chemicals, steel, retail, and food. With flexible terms and a consumer-like payment experience, Balance helps its merchants boost cash flow, reduce operational costs, and sell to more customers without taking on any risk.

Viola Credit is a leading Global Credit Asset Manager focused on supporting the growth of the innovation economy with customised lending capital solutions to FinTech lenders. It is part of the Viola Group, a leading technology-focused investment group with over $4.5 billion in assets under management. Viola enables entrepreneurs to build transformational technology companies and supports their growth needs through equity and credit solutions globally.

“B2B commerce is shifting digitally with an accelerated pace expected over the next few years. Balance’s technology is sitting at the center of this digital trade transformation, enabling merchants and buyers to trade in a seamless manner, while improving customer experiences and financial access. We see an incredible demand for Balance’s technology and infrastructure and are thrilled to partner with Balance and support the growth of their net terms product,” said Ido Vigdor, General Partner at Viola Credit.

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