Backbase & Valleysoft team to boost digital banking in Middle East, Africa

By Delisha Fernandes

Backbase, an engagement banking platform, has announced a strategic partnership with Valleysoft, an IT consulting provider in the Middle East and Africa. This collaboration aims to enable instant banking services in the region.

“Together with Valleysoft, we will leverage our award-winning Engagement Banking Platform to provide immediate and frictionless banking services tailored to the specific needs of the region,” Aymen Daoud, Regional Head of Sales at Backbase, stated. “This alliance will guarantee customer experiences that surpass expectations and set unprecedented industry standards.”

The partnership aims to reshape the digital banking ecosystem in the region, with a focus on transforming financial services and guaranteeing unparalleled customer experiences.

Valleysoft brings a wealth of knowledge and experience in resolving complex business and technical challenges. As part of this collaboration, regional customers of Backbase will benefit from the expertise of Valleysoft’s highly skilled consultants. These experts will address pivotal issues and ensure seamless implementation of Backbase’s products while strictly adhering to industry best practices.

“Our profound understanding of the regional business and IT landscape, paired with Backbase’s unrivalled engagement banking platform, will redefine customer-centricity in the digital banking arena,” Amin Elgendy, CEO at Valleysoft, added. “Valleysoft’s seasoned consultants will bring their exhaustive knowledge and substantial experience to the table, assisting in the implementation of Backbase solutions, mitigating key issues, and ensuring compliance with industry best practices.”

This collaboration aims to enhance customer-centricity in the digital banking, initiating progress in the region and setting new industry benchmarks. With our combined proficiencies, we are confident this partnership will set a transformative course, bringing substantial benefits to the banks and their customers.