Backbase appoints Roland Booijen as CPO of Agentic Banking

By Divya Shah

Dutch banking technology provider Backbase has promoted Roland Booijen, previously General Manager for Ecosystems, to the newly created role of Chief Product Officer (CPO) of Agentic Banking, effective immediately.

The appointment marks another step in Backbase’s expanding artificial intelligence strategy. Earlier this year, the company launched its AI-native Banking OS, designed to bring customers, employees and AI agents together on a single banking platform.

The move was followed by the acquisition of the agentic AI platform Kasisto, strengthening Backbase’s capabilities in AI-driven banking experiences.

In his new role, Booijen will oversee how Banking OS agents operate across the customer lifecycle. He will lead product strategy for agentic banking across conversational banking, relationship intelligence and customer operations, focusing on the use of AI agents to manage and resolve routine banking interactions.

Booijen joined Backbase in 2022 and has since led the company’s marketplace and connector strategy across product, technology and commercial functions. He was appointed to the company’s board in 2024.

Before joining Backbase, Booijen spent more than 15 years at ABN AMRO, where he played a key role in developing digital banking products, including the widely used payments application Tikkie.

The appointment reflects Backbase’s continued focus on embedding AI-powered capabilities into its banking platform as financial institutions look to automate customer engagement and operational processes.