Awin streamlines and expands global payments with Payoneer
By Edlyn Cardoza
Payoneer, the commerce technology company powering payments and growth for the new global economy, and the Awin Group, recently announced a strengthened partnership aimed at fueling growth for publishers around the globe. The latest collaboration follows a successful partnership, established in 2017, between Payoneer and ShareASale and a partnership with Commission Factory; both entities are a part of the Awin Group.
Since the start, publisher experience has lived at the heart of the growing partnership between the two firms. ShareASale and Payoneer first started working together at the request of their growing publisher base. The companies have kept a steady focus on making affiliate marketing payments more streamlined, cost-effective, and transparent in the years since.
Following the success of the ShareASale and Commission Factory collaborations, the Awin Group moved to expand the relationship with Payoneer. Today, on the Awin Group, nearly 70% of international payments are processed through the Payoneer platform, and the firm has reported a 90% drop in failed payments since the year began.
“Expanding our partnership with Payoneer to Awin ensures our publishers across the globe have access to clear and reliable international payments,” comments Jasper Mulder, Global Publisher Director at Awin. “Off the back of these early successes that we’ve been able to build together, we aim to further deepen our technical and strategic collaboration with Payoneer, bolstering our continued efforts to provide best in class payment services to our publisher base.”
The recently launched API integration further simplifies the payments process and improve user experience. There are more expansion plans in the works.
“We are thrilled to continue to grow our relationship with the Awin Group,” noted James Allum, VP of Payoneer Europe. “Awin is a giant in the affiliate marketing space, and their dedication to their publishers aligns with our mission to empower small businesses around the world. We look forward to continuing to grow together, and to make international payments easier, more cost effective, and more secure for the tens of thousands of publishers across their global network.”
IBSi Daily News Analysis
March 22, 2023
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