AvaTrade partners with Usain Bolt to be the new Brand Ambassador

By Joy Dumasia

AvaTrade has announced its new partnership with global sporting icon and eight-time Olympic gold medallist Usain Bolt to become the company’s new official Brand Ambassador. Usain Bolt, the winner of 19 Olympic and World Championship gold medals, has joined AvaTrade, an online broker.

AvaTrade is dedicated to revolutionising the online trading industry by providing a trustworthy, innovative, educational, and user-oriented trading environment that empowers people to invest and trade confidently. AvaTrade and Usain Bolt’s partnership is based on the core values that potentially make a successful trader as well as a world-class athlete: being goal-oriented, self-awareness, dedication, training for success, and above all, uncompromising professionalism.

Usain Bolt is the ‘World’s Fastest Man’ and a legend in the world of sport. The Jamaican sprinter is an eight times Olympic Games gold medallist and eleven times World Champion. He holds the world records in the 100m, 200m and 4x100m relay.

Dáire Ferguson, CEO at AvaTrade, said: “Investors and athletes require a number of similar characteristics. They need to be driven, quick to react and dynamic to get to the top. This is why we’re so excited to be working alongside Usain Bolt, an individual who shares our views and outlook on what is required to achieve success. Over the past few weeks, we have been inspired by the sporting excellence and professionalism shown by so many dedicated athletes, it makes it all more exciting for AvaTrade to join forces with one of the most iconic sportsmen of all time.”

Commenting on the partnership, Usain Bolt added: “As a world-record breaker in the Olympics and World Championships, I’m always inspired by companies that are innovative and lead the way in their industry. AvaTrade provides the access and tools you need to take advantage of trading opportunities in real-time, so I am very excited to work with AvaTrade and help them expand their brand to many more millions of investors worldwide. Be more Bolt!”