Automat-it brings Anthropic’s Claude to AWS customers

By Vriti Gothi

Automat-it has entered into a reseller agreement with Anthropic, enabling the cloud services firm to offer Anthropic’s Claude models to customers through AWS Resale Programs, including Amazon Bedrock. The agreement positions Automat-it among a limited group of AWS partners authorised in the initial rollout.

Under the arrangement, Automat-it will support organisations deploying Claude within AWS environments, combining access to large language models with its capabilities in DevOps, FinOps and cloud governance. The move reflects growing enterprise demand for production-ready generative AI tools that can be integrated securely and cost-effectively into existing cloud infrastructure.

Claude is available on Amazon Bedrock, AWS’s fully managed service for building and scaling generative AI applications. By acting as an authorised reseller through the AWS Solution Provider Program, Automat-it will provide customers with access to the models alongside guidance on implementation patterns, architecture design, governance frameworks and ongoing optimisation.

“Claude is established as one of the most capable and trusted models available through Amazon Bedrock, and more and more customers are looking for clear guidance on how to adopt it effectively,” said Ziv Kashtan, CEO of Automat-it. “This agreement gives our customers a seamless path to onboard Claude with the technical foundations, governance controls, and production support they need to succeed.”

For the broader FinTech and digital services sector, the development underscores a shift from experimental AI use cases to enterprise-scale deployment. Financial institutions and technology providers are increasingly seeking partners that can address not only model performance, but also compliance, cost management and operational resilience—areas that remain critical barriers to large-scale AI adoption.

Automat-it said the agreement strengthens its expanding portfolio of AI readiness and AI engineering services, particularly for startups and fast-growing digital businesses building on AWS. By combining resale access to leading foundation models with cloud optimisation and governance expertise, the company aims to position itself as an implementation partner rather than a standalone AI vendor.

The partnership also highlights the role of hyperscaler ecosystems in shaping how generative AI reaches regulated industries, with AWS, model developers and specialist partners working together to accelerate adoption while addressing operational and risk considerations.