Australia’s iGoDirect Group receives principle issuing license by Visa

By Gloria Mathias

iGoDirect Group, Australia’s prepaid card and promotional technology provider, has obtained a Principal Member of Visa for Issuing. This enables the company to issue prepaid cards directly, eliminating the need for a third-party issuer, to deliver frictionless customer experiences and fresh innovation within the payments, loyalty, and rewards sectors.

The new licence extends iGoDirect’s existing partnership with Visa, as the company previously supported Visa’s digital prepaid card programs. 

Bringing over 25 years of experience in prepaid cards, loyalty, and consumer and trade promotions, iGoDirect played a key role in launching Visa’s commemorative physical and digital prepaid cards via its digital gifting platform, True Rewards. This initiative enabled followers across Australia and New Zealand to access new Visa products, both in person and online.

The newly obtained Visa licence demonstrates iGoDirect’s commitment to delivering simple, secure, and reliable end-to-end prepaid services to its clients, now comprising card issuing, distribution, and marketing services.

Andrew Buchanan, Head of Digital Partnerships, Visa Australia, New Zealand, and South Pacific, said, “We are pleased to welcome iGoDirect as a Principal Member of Visa and congratulate them on this achievement. Visa Prepaid credentials are an important solution for consumers and businesses alike; we look forward to working together to deliver seamless and innovative payment experiences in Australia.”

Pat Dalton, Founder of iGoDirect, shared, “As a pioneer in prepaid in Australia, we are incredibly proud of achieving our Principal Membership licence with Visa. This underscores our determination to enhance and disrupt the market in Australia and puts us in a unique position to capitalise on the growing demand for accessible, frictionless, and scalable prepaid card issuing. Our expertise in rewards and promotions gives us a competitive advantage in understanding consumer trends, which we will now be able to deliver with more innovative, experiential solutions.”