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Attenda evolves into payment orchestration provider

By Parth Prabhudesai

Today

  • Cross Border Payments
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Attenattendada has announced its transition into a payment orchestration platform, marking a major step in the company’s long-term technology and expansion strategy across the UK and Europe.

The company, which has specialised in fuel and unattended retail payment solutions for more than 30 years, currently supports over 3,500 fuel forecourts and 15,000 unattended retail devices. Attenda processes approximately £5.3 billion in annual payment volume across around 240 million transactions each year.

The move into payment orchestration is aimed at helping businesses simplify and optimise payment operations through a single integrated platform. Payment orchestration allows merchants to manage payment gateways, processors and acquirers centrally while improving transaction routing, operational efficiency and payment reliability.

Under the new platform, customers will gain access to more than 20 acquirers, dynamic currency conversion, offline payment functionality, integration with eight major fleet cards and a device-agnostic terminal management system supporting over 20 payment devices. The platform also includes centralised reporting, billing tools and a customer portal designed to improve operational visibility and data insights.

Steve Saunders, Chief Commercial Officer at Attenda said the launch reflects the company’s long-standing expertise in fuel and unattended retail payments.

“Card-present orchestration is a natural progression for us,” Saunders said. “For more than 30 years we’ve built deep expertise in fuel and unattended retail payments. By combining our consultative approach with enhanced orchestration capabilities, we’re strengthening our ability to support customers as they grow across the UK and Europe.”

The first phase of the orchestration platform will initially be available to new unattended retail customers across the UK and Europe. Attenda also confirmed plans to expand functionality and acquirer connectivity over time as adoption increases.

The launch supports Attenda’s broader European growth strategy, with deployments currently underway across Ireland, France, Spain, Luxembourg, the Netherlands, Belgium, Romania and Italy throughout 2026.

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