Atome partners with Zalora to launch BNPL platform

By Leandra Monteiro

Zalora recently launched a regional partnership with buy now pay later (BNPL) platform Atome to introduce flexible payment options across both its mobile app and website.

To pay, users have to register and select Atome as the payment option. Paying via Atome is initially available to Zalora customers in Singapore and Malaysia, and soon will be rolled out to customers in Hong Kong, Indonesia, Philippines and Taiwan in coming months.

“We’re excited to partner with Atome across both our website and mobile app. This partnership introduces safe and secure payment choice and flexibility for our customers, especially for our fashion, beauty, lifestyle and luxury fashion categories,” said Rostin Javadi, chief operations officer of Zalora, according to media reports.

According to the company, Zalora has witnessed 70% development within the variety of its clients utilizing Atome in Singapore and Malaysia since its soft launch a few weeks ago.

David Chen, CEO of Atome, said the partnership merely marks the beginning of their journey collectively. He shared, “We are thrilled concerning the future potential of this partnership and what it means for internet buyers throughout the area”.

“We’re excited to be the first buy now pay later brand to partner with Zalora across the region, starting first in Singapore and Malaysia, before rolling out across four other key markets. This only marks the start of our journey together,” he added.

Singapore-based Atome is a buy now pay later platform, which claims to have over 3,000 online and offline retailers in nine markets, which include Singapore, Indonesia and Malaysia. Its key merchant partners include Sephora, Agoda, SHEIN, Zara, Marks & Spencer and Charles & Keith.