Atome a buy now, pay later platform launches in Malaysia

By Leandra Monteiro

Singapore-based ‘Buy now, pay later’ platform Atome has recently launched in Malaysia, with the company claiming to have already onboarded over 100 online and offline retailers on its platform. Atome’s Malaysian market entry saw brands such as Agoda, ezbuy, Eu Yan Sang and Hush Puppies coming onboard to adopt it’s BNPL service as a payment option for their customers, the company said in a statement.

Other merchant partners across key verticals include fashion, beauty, lifestyle and health/ fitness. Examples are Obermain, Onikym, Lash Lab, Face Shop, Aprilskin, 176 Avenue, A Cut Above, Swee Lee Music, Novelship, Crumpler, Box of Bricks, Cocomi, Trapo, Liberty Active, Circle DNA, Tribe and Fly Project.

According to the company, Customers in Malaysia can now shop and pay using Atome at partner merchant stores by scanning a QR code in-store or choosing Atome as a website checkout option. Paying with Atome enables shoppers to split their bill into three, zero interest payments over time with no additional service or admin fees. Setting up an account on the platform takes less than two minutes and can be completed entirely on Atome’s mobile app.

Trasy Lou-Walsh, general manager for Atome Singapore and Malaysia, stated that Atome’s service will not only transform the way consumers shop and pay, but also support Malaysian retailers and local businesses as they bounce back from the sales crisis inflicted by the Covid-19 pandemic and the movement control orders.

“Offering Atome’s flexible payment option helps merchant partners increase conversions by 17% on average and average basket size by over 30%,” claimed Walsh.

“We saw this in Singapore recently with Sephora and how they were able to widen their customer base thanks to Atome. Leading homeware brand, IUIGA, meanwhile doubled their average basket size and grew transactions by 15 times after integrating Atome into their checkout process,” shared Walsh.

Launched in Singapore in December 2019, according to the company, they currently partner with over 2,000 online and offline retailers in seven markets namely, Singapore, Indonesia, Malaysia, Hong Kong, Thailand, Vietnam and mainland China.