AsiaPay, Atome to enable ‘buy now pay later’ (BNPL) acceptance

By Edil Corneille

Today, Hong Kong-based AsiaPay, a digital payment solution and technology vendor, and ‘Buy Now Pay Later’ (BNPL) platform, Atome, announced a joint partnership aimed at enabling seamless, flexible instalment payment options online and offline retail businesses across the Asia Pacific (APAC) region.

The collaboration is expected to benefit merchants and retailers of all sizes from the integration that enables greater BNPL payment convenience and acceptance at thousands of point-of-sale checkouts across both offline and online channels in Asia.

Singapore-based Atome launched in December 2019. It partners over 2,000 online and offline retailers in six markets (Singapore, Indonesia, Malaysia, Hong Kong, Vietnam and mainland China). Key merchant partners and e-commerce platforms include Sephora, Agoda, Zara, Marks & Spencer, Charles & Keith, Yoho, JD.ID and Sendo in verticals such as beauty, fashion, electronics, home decor and lifestyle services.

As an integrated digital payment solution and payment service provider in Asia, AsiaPay’ s platform connects to over 100 banks and alternative payment methods, including credit and debit cards, bank account/net banking, pre-paid cards, digital wallets and now BNPL products in 11 country locations, across Mainland China, Hong Kong, Indonesia, India, Macau, Philippines, Singapore, Australia, Thailand, Taiwan and Vietnam.

“The move towards digital payments across Asia is accelerating and there is increasing merchant demand for a complete integrated payment acceptance solution to optimize sales and business conversion,” AsiaPay CEO, Joseph Chan said. “Buy now, pay later plans are growing in popularity among customers in Asia who are seeking more financial flexibility when shopping either in-store or online. We are thrilled to partner with Atome who can enhance the sales conversion of merchants in Asia with BNPL convenience and provide merchants with a flexible payment alternative that boosts customer experience.”

David Chen, CEO of Atome said, “Now, more than ever, consumers want flexibility, transparency and a better, more personalised shopping and payment experience. This exciting partnership with AsiaPay will support thousands of businesses across the region in enabling a superior, seamless checkout experience for consumers, both in store and online websites.

This in turn will optimize customer conversion, increase average orders and repeat usage.”