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Ascenda partners with Hyundai Card to launch new cards in South Korea

By Leandra Monteiro

March 11, 2022

  • American Express
  • Ascenda
  • Credit Card
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AscendaAscenda, the technology company that makes payments and banking more rewarding, has partnered with Hyundai Card, a credit card issuer, to power the launch of a new line-up of consumer and corporate cards on the American Express Network in South Korea.

The new Hyundai American Express Card portfolio encompasses a total of six products for consumers and corporates. The reward program is brought to life through seamless digital experiences powered by Ascenda’s advanced proprietary technology. This includes the broadest points exchange program in the market with over 20 transfer partners, plus instant travel redemption and fully digital benefit fulfilment. This innovative program provides issuers with turnkey access to world-class rewards, benefits and end-to-end points liability management.

“I’m pleased to share that Ascenda has partnered with Hyundai Card to power a new line-up of disruptive consumer and corporate cards which are set to unlock high-value consumer spend across South Korea. This launch means on the ground consumers will now have access to aspirational benefits as well as world-class rewards via the market’s largest points exchange program with over 20 transfer partners.”

Sebastian Grobys, Chief Commercial Officer, Ascenda, said, “This launch continues Ascenda’s trajectory of enabling unrivalled new value propositions for leading financial services brands worldwide. We are excited to partner with Hyundai Card on this new card portfolio that makes payments truly rewarding and delights customers with aspirational benefits.”

Youngho Cho, Head of PLCC AMEX Team, Hyundai Card, added, “This launch enables us to offer members a new set of compelling card propositions. Korean consumers are some of the most digitally savvy in the world, for this reason, we’re delighted to be able to deploy a set of products that deliver seamless unrivalled rewards and experiences.”

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