Ascenda deploys OffersHub for banks and digital payment platforms

By Edil Corneille

Ascenda, a financial services loyalty company, today announced its new OffersHub engagement solution for banks and digital payment platforms. The solution is a step-change for financial brands seeking to build deeper customer connections and transform the value of their rewards by tapping into merchant funding.

Ascenda is a global provider of loyalty solutions powering engaging rewards propositions for financial services brands and merchants.

Said to be unique in the market, OffersHub delivers a unified digital experience across numerous offer formats that were previously fragmented. Its proprietary meta-aggregation engine streamlines card-linked offers, coupons, e-commerce affiliate rewards, and discounted gift card purchases into a single content stream. Hyper personalisation drives uptake and creates customer delight by combining card spend, demographics, geo-location and click-stream data to predict offer relevancy.

“Our proposition delivers a rich pool of personalised offers with sustainable funding mechanisms – all delivered in a turnkey solution,” explained Mark Mullinix, Head of Strategy & Partnerships at Ascenda. “The unique meta-aggregation engine at the heart of OffersHub enables our enterprise clients to tap into deal content across multiple sources, so they can provide the most compelling proposition to their customers and capture the greatest ROI on their marketing investments.”

In addition to paying out merchant-funded incentives as conventional cash credits, Ascenda provides brands with the option to reinforce the value of their existing points-based loyalty program by displaying and crediting offers directly as rewards currency.

OffersHub is now available and is said to be already under integration by multiple Ascenda enterprise clients.

Ascenda is said to make loyalty simple through solutions rooted in design, customer value and rapid implementation. With deep market expertise, technology and a rich global content network, the company delivers fully digital, user-friendly and rewards offerings that eliminate the trade-off between cost and customer value.