Antom taps Splitit to simplify installment payments for merchants

By Vriti Gothi

Antom, a provider of merchant payment, has partnered with Splitit, an embedded white-label platform, to revolutionise how merchants offer flexible payment solutions globally.

At the heart of this partnership is the seamless integration of Splitit’s innovative instalment technology into Antom’s next-generation payments infrastructure. The solution enables merchants to offer interest-free monthly instalments using a consumer’s existing credit card without additional fees, applications, or credit checks directly at checkout.

Antom’s platform currently supports integration with over 300 global payment methods, empowering businesses to transact with consumers in more than 200 markets and over 100 currencies. Beyond payments, it offers AI-powered digitisation services designed to boost customer engagement while prioritising data privacy through advanced computing techniques.

Through this partnership, merchants on Antom’s platform gain a competitive edge by embedding Splitit’s white-label instalment capability into the payment flow, elevating approval rates, increasing average order value, and driving higher conversions with minimal operational overhead. This customer-centric solution allows merchants to offer greater financial flexibility without compromising on user experience or compliance.

The collaboration also advances Antom and Splitit’s shared ambition to simplify cross-border commerce. By embedding flexible payment infrastructure into an already robust global network, the partnership sets a new standard for merchant enablement and scalability.

Market data support this strategic direction. A joint study by Splitit and PYMNTS reveals that 72% of merchants prefer card-linked instalments over traditional Buy Now, Pay Later (BNPL) offerings, with nearly 90% identifying such capabilities as critical to driving both customer acquisition and long-term retention.

Gary Liu, General Manager of Antom, Ant International, said, “We’re excited to partner with Splitit to expand access to card-linked instalment solutions across our merchant network. This collaboration supports our commitment to helping merchants achieve sustainable growth across international markets. Splitit’s unique approach aligns with our vision of delivering innovative, value-added solutions and empowering businesses to better serve customers at the point of purchase.”

Nandan Sheth, CEO of Splitit, said, “With Antom, we’re accelerating our push to redefine the checkout experience, making payments smarter, faster and more consumer-friendly. This partnership brings the power of instalment payments directly into the checkout flow through Antom’s global platform—no applications, no credit checks, just seamless card-linked flexibility. Together, we’re eliminating friction and empowering merchants to boost conversions with a more inclusive, intuitive payment option, scaled globally from day one.”