Angel One rolls out investment platform ‘Super App’ in India

By Gloria Mathias

Angel One, an India-based FinTech company, has launched the #SuperIsHere campaign. It is an AI-powered campaign that aims to leverage the power of data and technology in their wealth-creation journey with the Angel One Super App.

The campaign is driven by Swedish director Anders Forsman informing investors, traders, and intenders that the Super App platform is now available for the diverse investment journey.

The super app is built with customer-centricity in mind. Through influencer partnerships, social media posts, business channels, news channels, Google, Meta advertisements, OTTs etc., This tech-powered campaign communicates how GenZ and Millennials can leverage the Super App for a customized and simplified investment experience.

Prabhakar Tiwari, Chief Growth Officer, Angel One said, “Our mission is to empower every Indian investor through Angel One Super App, delivering a seamless and technologically advanced experience for investing and trading at all levels. We have utilized extensive data to comprehend client needs, enabling us to tailor curated journeys within the app. Through the #SuperIsHere campaign, we showcase the advantages of the Angel One Super App, aiming to attract more clients and expand into underpenetrated markets, thereby fostering organic growth.”

Dinesh Thakkar, Chairman & Managing Director of Angel One said, “We completed 100% rollout of the Super App earlier this year. It has been built with deep understanding of how mobile apps are integral to our lives, and investors and traders are no different. #SuperIsHere campaign would create pan India awareness and appeal for our SuperApp.”

The Angel One Super App is a one-stop shop that offers online trading & investing, direct mutual funds, sovereign gold bonds, NCDs etc. It caters to clients, including intenders, traders, and investors. It ensures frictionless account opening and one-click bank updation.