Andaria accelerates UK footprint with London & Partners

By Gloria Methri

Andaria, a UK EMI-licensed entity offering digital financial services, has announced its partnership with London & Partners and participation in this year’s Grow London Global programme.

This collaboration marks a key milestone for Andaria as it solidifies its position in the rapidly expanding Embedded Finance space. Aiming to foster strong networks and partnerships, Andaria is dedicated to serving businesses in the UK while actively pursuing international growth.

The synergy between Andaria and London & Partners aligns seamlessly with Andaria’s mission to provide innovative Embedded Finance solutions and support businesses in navigating the evolving financial landscape. Through the Grow London Global programme, the company will receive access to a wealth of expert advice on achieving global expansion, with workshops across a range of business topics and international trade missions, as well as access to a wide business network.

The partnership is poised to unlock new avenues for collaboration and growth, leveraging the combined strengths of Andaria’s UK and Malta offices to better serve businesses located in the UK or European Union.

Commenting on their participation, Alan Smith, Managing Director UK at Andaria, said, “This collaboration is a testament to our commitment to redefine the landscape of Embedded Finance globally and across Europe. We can elevate financial services for businesses in the UK and Europe, driving innovation and unlocking new possibilities. This programme marks a significant step forward in our journey to empower businesses with cutting-edge solutions, delivering unparalleled value and efficiency.”

Jasmine Baker, Trade Manager for Fintech and Cyber at Grow London Global, added, “Our world-class events and trade missions are game-changing for founders. From workshops with industry professionals and expert advisors to sector-focused, network-building activities, we have it all. Our mission is to support as many innovative, London-based companies as we can to create jobs, raise investment and enter new markets, and Andaria is the perfect addition to this year’s cohort.”