American Express unveils Apple Pay for cardholders in the Netherlands

By Pavithra R

American Express Netherlands has announced that the firm has enabled Apple Pay services to all American Express and Flying Blue American Express cardholders.

The technology integration is expected to allow users to make payments with iPhone and Apple Watch easily and more securely without having to touch a terminal or cash. Paying with Apple Pay is easy as cardholders only have to hold their iPhone or Apple Watch near a payment terminal. Every Apple Pay purchase is secured through authenticated via Face ID, Touch ID, or device password, along with a one-time unique dynamic security code. Apple Pay is accepted in supermarkets, stores, taxis, restaurants, and other places that accept American Express.

“Many of our cardholders like to pay contactless via their card or digital wallet. We are therefore pleased to be able to offer Apple Pay in the Netherlands. Cardholders can now pay securely and easily for both large and small amounts without having to enter a PIN. They will of course also continue to benefit from all the benefits that come with their card, such as purchase insurance and the earning of Membership Rewards or Miles. This launch underscores our focus on continuous digital innovation. By working with strong partners, we offer our cardholders even more flexibility and choice,” said Robert-Jan Meijers, Country Manager of American Express in the Netherlands.

Cardholders have the provision to use Apple Pay on their iPhone, iPad, and Mac for purchases in apps or via Safari without the need to create an account or repeatedly enter shipping and billing information. When cardholders use a credit card with Apple Pay, the card number is not stored on the device, nor Apple’s servers. A unique Device Account Number is assigned, which is stored encrypted and securely in the Secure Element, an industry-standard, certified chip designed to store payment information safely on the user’s device. Cardholders will continue to enjoy all the privileges and benefits of the American Express card.

Recently, American Express announced its plan to acquire SoftBank backed FinTech firm Kabbage.

Established since 1850, American Express is a global services company, providing customers with exceptional access to products, insights, and experiences that enrich lives and build business success.