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America First Credit Union selects FirstClose to offer instant home equity

By Delisha Fernandes

May 15, 2023

  • Alternative Lending
  • America First Credit Union
  • Borrower
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FirstCloseFirstClose, a FinTech provider of data and workflow solutions for mortgage and home equity, announced that America First Credit Union selected its FirstClose Equity solution to provide members access to a digital end-to-end home equity product and cuts down loan application approval times.

“Our focus is always on our members, and our partnership with FirstClose supports our goal of delivering the best member and processor experience possible,” said Austin Coleman, Senior Vice President of Mortgage Lending at America First Credit Union.

Coleman added, “Because we absorb many of the fees for our members, efficiency at every stage of the origination process takes on greater importance, and automation on both sides of the transaction is key. Through our integration with FirstClose, loan officers, underwriters, and processors never have to leave their LOS, which greatly increases our efficiency with home equity lending.”

FirstClose Equity makes home equity a low-friction lending experience that consumers have come to expect. Consumers have one experience via a privately labelled POS and borrower portal, and the application process is highly streamlined.

FirstClose offers lenders a user-friendly home equity technology solution to lend more efficiently, faster, and at scale. “We are thrilled to be trusted with such an important role of helping fulfil America First Credit Union’s mission to provide their members with a simple and streamlined home equity experience,” said Tedd Smith, Chief Executive Officer of FirstClose. “We are the category leader and are committed to advancing our technology so our customers, like America First, can focus on what matters most – their member’s experience and improving their bottom line.”

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