Amazon and Barclays partner to launch reward-based credit card

By Gloria Methri

Amazon and Barclays have partnered to launch a co-branded credit card in the UK. The new card enables customers to earn rewards on everyday spending, which can be redeemed for gift cards on Amazon.co.uk.

Barclaycard customers earn 1% rewards on all Amazon purchases, 0.5% rewards on everyday spending outside Amazon for the first 12 months, and 0.25% after that. Prime members also get 2% back from all spending during designated shopping event days, including Cyber Monday, Black Friday, and Prime Day.

Customers can track their rewards balance and redeem them to purchase Amazon gift cards in the Barclaycard app. The card has no annual fee, and customers even receive a £20 gift card when their application is approved.

Customers also benefit from 0% APR on all purchases for the first six months. After this, the card has a Representative APR of 28.9%, with lending and rate subject to customers’ financial circumstances and borrowing history.

Cardholders also have access to Barclaycard’s entertainment perks, including advance pre-sales for select UK events and 10% off pre-sale tickets when they use their Amazon Barclaycard to pay. Customers also get 10% off food and drink at select venues.

The latest partnership includes ‘Instalments’ by Barclays in the UK – a reusable credit account that lets Amazon customers spread the cost of purchases over £100 across fixed monthly payments.

“We are excited to introduce the Amazon Barclaycard – designed to offer cardmembers ways to earn rewards for their purchases and everyday activities with no annual fee,” said John Boumphrey, Amazon UK Country Manager. “Delivering value to our customers is incredibly important to us, so we are delighted to introduce a new payment option that allows customers to save and earn on the site.”

Steve Weston, Head of Everyday Money Management at Barclays, said, “We are delighted to introduce the Amazon Barclaycard, the perfect credit card for anyone who loves to shop and wants to be rewarded for doing so on their everyday spend. This partnership highlights our commitment to deliver compelling offers for customers as part of our strategy to grow our UK credit card business.”

Visa powers the card and will, therefore, be accepted by millions of merchants worldwide, as well as benefit from Visa’s fraud prevention capabilities and its Zero Liability Policy.