Al Salam Bank launches its fully customisable digital banking app

By Edil Corneille

Al Salam Bank-Bahrain (Al Salam Bank) has launched its new digital banking application (app) which offers a complete suite of mobile banking services, including family accounts, digital onboarding, among others. The application will be used to launch new products and services too. It is said to provide intuitive and bespoke user experiences, thereby granting customers complete control over their accounts through a fully customisable dashboard that brings a personalised banking experience to the user.

Head of Innovation at Al Salam Bank Mohammed AlShehabi explicated, “We built this app with the customer being the focal point. We also applied the ‘new normal’ of social distancing and the subsequent shift to cashless and touchless. The app has been shaped by today’s environment, both in how it behaves and interacts with the customer. Our aim was to create an elegant, aesthetically pleasing and easy-to-use interface.”

The app is available on both Apple and Google Play stores. A new Family Accounts offering that extends supplementary accounts and debit cards to the whole household while allowing the main account owner to track and monitor their spending is provided. The app has cloud-based customer security features and authentication methodology.  An entirely digital onboarding process allows users to become customers in minutes, and instantly open a Danat Savings account and place Wakala investments without any physical interaction.

Mohammed Buhijji, Head of Retail Banking at Al Salam Bank-Bahrain enunciated, “This inaugural release of the app is only the beginning. We’ll be continuously improving and updating the app, presenting our customers with an ever-widening range of new features and offerings. Upcoming releases will offer more options for customers to go branchless, go contactless and go fully digital.”

Customers can view their account analytics, transfer funds between accounts, view their financing facilities, update their KYC details, top-up their accounts using debit cards, login biometrically and register through an improved and more streamlined process. The list of features for the Family Account supplementary interface includes a simple login process, whereby the account holder assigns family members with usernames and passwords; the ability to view both account balances and transaction history; and a fully personalisable dashboard.

ALSO, READ: Future of Digital Banking Report 2020 by IBS Intelligence