Al Ansari taps Abhi to launch Earned Wage Access services in UAE
By Gloria Methri
Al Ansari Financial Services has entered a strategic partnership with Abhi, an embedded finance platform in the Middle East, to expand the financial solutions available to consumers, ensuring a seamless service experience across the board.
Slated for rollout in Q2 2025, this strategic alliance will provide Earned Wage Access (EWA) and Send Now, Pay Later (SNPL) services to complement Al Ansari’s existing portfolio, addressing the needs of both unbanked and underbanked communities in the UAE.
The solution will be gradually introduced across multiple platforms to ensure easy access for customers, a smooth integration and enhanced user experience of these services.
Abhi, an expert in earned wage access and technology-driven financial solutions, will be providing a technology platform and operational framework that will enable Al Ansari’s customers to access their earned wages prior to the scheduled payroll date.
In addition, it will allow the unbanked and underbanked customers to remit funds internationally instantly while deferring payment. Al Ansari Financial Services will identify and onboard eligible customers for both services, maximising its reach in the community.
Mohammad Bitar, Group Deputy Chief Executive Officer of Al Ansari Financial Services, said on the partnership, “By collaborating with Abhi, we’re expanding our service ecosystem to offer more choices to our customers. This partnership aligns with our ongoing mission to enhance financial accessibility and provide flexible solutions that cater to diverse financial needs.”
Omair Ansari, Co-Founder & CEO of Abhi Middle East Limited, expressed his thoughts on the collaboration, “Partnering with Al Ansari Financial Services is a significant step in providing unbanked individuals with accessible and flexible financial solutions. Through the introduction of Earned Wage Access and Send Now, Pay Later in the UAE, we aim to address real-world financial challenges, offering tools that empower individuals to take control of their finances. By combining ABHI’s technology with Al Ansari Financial Service’s deep market expertise, we are committed to driving financial inclusion and helping underserved communities gain more flexibility and convenience in managing their financial needs.”
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