Afterpay & Rokt team up to deliver targeted offers at checkout

By Delisha Fernandes

Afterpay, a BNPL payment provider, has partnered with Rokt, an ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper.

The partnership enables Afterpay to offer its ecommerce shoppers highly relevant offers at checkout, which creates a more relevant and engaging shopping experience while driving new revenue and deepening customer lifetime value.

“Afterpay is committed to delivering the most meaningful and relevant shopping experience for its customers, and we are thrilled to build on this mission by leveraging Rokt’s ecommerce technology,” said Saket Mehta, Global Head of Advertising Partnerships and Strategy at Afterpay. “This partnership allows us to further enhance our in-app offering and give shoppers more choice at checkout.”

Leveraging Rokt’s ecommerce solution, the BNPL provider and its thousands of retail partners, are empowered to deliver targeted, relevant and seamless advertising experiences to customers during the checkout flow.

Rokt enables companies to drive incremental value from every transaction by offering highly relevant messages at the moment customers are most likely to convert. Rokt’s machine learning technology has powered billions of global transactions annually for the world’s leading companies.

“We are thrilled that Afterpay has chosen Rokt to provide their customers the most relevant shopping experiences possible,” said Elizabeth Buchanan, Chief Commercial Officer of Rokt.  Both Afterpay and Rokt were originally founded in Australia, and so it is especially exciting to now be partners on the global stage.”