back Back

Afterpay and Nift Networks collaborate on BNPL rewards program

By Delisha Fernandes

October 23, 2023

  • Afterpay
  • BNPL
  • customer acquisition
Share

Afterpay, Nift Networks, Rewards Program, BNPL, customer acquisition, marketing channel, payments, Fintech news, Fintech USABNPL solutions provider Afterpay has launched its exclusive rewards program in partnership with Nift Networks. This collaboration aims to enhance the shopping experience for Afterpay customers by providing them with opportunities to discover and try new products and services through the Nift gift network.

“We are always looking for ways to improve our consumer shopping experience, and our partnership with Nift does just that,” said Marni Schapiro, GM Global Advertising at Afterpay. “Our partnership empowers our customers to explore and experience thousands of new products and services with convenience while staying in control of their finances.”

Through the rewards program and Nift’s proprietary AI, Afterpay customers are matched with a curated selection of gifts provided by the 12,000 brands advertising on the Nift Network. These exclusive gifts are designed to help customers try new products and services, creating a unique opportunity for discovery and trial.

Nift Networks is renowned for its exclusive gift network, which enables people to discover and try a wide range of products and services—from music, jewelry, and wine delivery to neighborhood restaurants and bars. Its 37 million+ audience comes from partnerships with companies like Afterpay, iHeartRadio, Meetup, Mindbody, and ParkMobile. Nift’s machine learning matches customers with gifts from local businesses and national brands such as HelloFresh, Allbirds, and Rocksbox.

“We are thrilled to collaborate with Afterpay and empower their customers to discover and trial thousands of new products and services through our exclusive gift network,” said Elery Pfeffer, Founder and CEO at Nift Networks. “With Nift, our partner’s best customers can experience a diverse range of local and national businesses while providing valuable net-new customer acquisition for our participating brands. Together, we are revolutionizing how customers discover and try new products and services.”

The partnership offers an unparalleled rewards program that enhances the shopping experience for customers while driving revenue for both brands. Since partnering, Afterpay has seen strong engagement from consumers with the product.

Previous Article

October 23, 2023

Rabobank and SurePay collaborate for enhanced fraud prevention

Read More
Next Article

October 23, 2023

Viva.com unveils two new features to simplify payments in Europe

Read More






IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

Today

iCapital set to acquire AltExchange to enhance data management

Read More

Today

Auquan raises $4.5m to automate deep work in finance with AI

Read More

Today

Affirm rolls out its flexible Pay-over-Time options in the UK

Read More

Related Reports

Sales League Table Report 2024
Know More
Global Digital Banking Vendor & Landscape Report Q3 2024
Know More
NextGen WealthTech: The Trends To Shape The Future Q4 2023
Know More
IBSi Spectrum Report: Supply Chain Finance Platforms Q4 2023
Know More
Treasury & Capital Markets Systems Report Q1 2024
Know More