Afterpay and Adyen team up to deliver flexible payments in the UK

By Megha Bhattacharya

Afterpay and Adyen have teamed up to offer Afterpay’s “Buy Now, Pay Later” (BNPL) service to retailers, starting with Hunter, the premium British footwear brand. Hunter can now offer Afterpay, known as Clearpay in the UK, allowing customers to get their items and pay in four instalments. The service is free for consumers who pay on time.

Merchants of Adyen can offer Afterpay in the UK, the United States, Canada, Australia and New Zealand to their customers.

“We wanted a way of offering our customers more flexibility through payments, as we know giving our customers choice to pay in a way that suits them drives on-site conversion,” said Bryony Longden, senior eCommerce manager for Hunter. “By offering Afterpay through Adyen, we were able to implement this new payment method quickly and effectively to offer a seamless checkout experience. The ability to split payments really helps to make higher price point items accessible to our customers. ”

Recently, Afterpay announced the launch of its European service Clearpay to merchants across Spain, France and Italy. The company stated that by offering Clearpay in Europe, the company is able to support existing global retail partners who would like to offer the service to its customers across Europe.

Clearpay allows shoppers to have the ability to receive products immediately and pay in four instalments over a short period of time. The service is completely free for European customers, helping consumers spend money responsibly, without incurring interest or revolving and extended debt. More than 90 per cent of Clearpay global purchases are made with debit cards.

“BNPL has changed the retail industry – as young shoppers prefer to use their own money to buy items they need and want – instead of using credit cards which often lead to revolving debt with interest and fees,” said Ben Pressley, SVP of Global Sales Strategy and Operations at AfterPay. “We are so excited to kick off our partnership with Adyen and Hunter to offer a payment solution that delivers real benefits to consumers and retailers alike.”