Adyen supports Etsy in reaching 10m buyer donations

By Joy Dumasia

Adyen, the global financial technology platform of choice for businesses, and Etsy, which operates two-sided online marketplaces that connect millions of passionate and creative buyers and sellers around the world, announced that Adyen had enabled ten million Etsy buyer donations to the Uplift Fund, administered by the Brooklyn Community Foundation.

Etsy launched the Uplift Fund with the Brooklyn Community Foundation in February of 2021 to allow its buyers to join them in supporting creators who face barriers to building successful businesses. When U.S. shoppers check out on Etsy, they can round up their purchase price and donate to the Fund via Adyen.

“Adyen’s solution has enabled us to seamlessly engage the Etsy community in supporting our Uplift Fund,” said Morgan Blake, VP of Payments at Etsy. “It’s been amazing to see how a small change in checkout can have such a major impact, especially as the past few years have highlighted the gap in resources available to many communities who are eager to use their entrepreneurial talents.

“Partnerships like this one with Etsy and Adyen encourage and simplify the process for people to give to charitable causes. That’s what we’re seeing here, with the remarkable milestone of reaching 10M buyers,” said Jocelynne Rainey, President and CEO Brooklyn Community Foundation. “We are thrilled to host Etsy’s donor-advised Uplift Fund to support nonprofits nationwide that work to dismantle barriers to building a successful small business.”

“We’ve seen great traction with Giving, and we are thrilled to reach this milestone with Etsy,” said Ingo Uytdehaage, CFO at Adyen. “Etsy has been a key partner in building out our Giving solution, including the round-up feature. By combining strengths with Adyen’s technology and Etsy’s two-sided marketplace, we were able to come together to find a solution that drives impact, in line with the U.N.’s Sustainable Development Goals. We can’t wait to see what else we accomplish together.”

IBS Intelligence reported that Adyen, the global financial technology platform of choice for businesses, and McDonald’s Corporation announced the expansion of their mobile app partnership to the U.S. The two companies began working together in early 2020 in the U.K. and are now expanding to other markets globally.