Adyen signs payments partnership with S Group across Finland & Estonia

By Gloria Methri

S Group, the Finnish retail market leader, is set to enhance customer experiences through an extensive partnership with Adyen, the global FinTech platform of choice for many businesses.

S Group offers everyday services at grocery stores, hotels and restaurants, department stores, service station stores, hardware stores and its own bank, with more than 500 million transactions annually.

This strategic partnership will help S Group connect online and offline channels, providing omnichannel experiences and loyalty programme capacity across the S Group brand portfolio to the vast S Group customer base.

Adyen’s platform will simplify setups at 1,900+ locations and online channels, enabling S Group to gain insights into consumer payment behaviour across all touchpoints.

The partnership spans S Group’s entire brand portfolio, including household names like grocery store chains S-Market, Alepa and Sale, hypermarket chain Prisma, ABC service stations, Sokos Hotels, department store chain Sokos and restaurants like Rosso, Amarillo and many more. S Group will leverage Adyen in all sales channels, including in-store locations, online stores, and mobile applications. Adyen’s services will be rolled out gradually from spring 2024 onwards.

Kai Lindström, Vice President of Payments, S Group, said, “We set out to find ourselves a new payment services partner that was innovative and that had a best-in-class modern service portfolio to offer. Adyen has a proven track record of partnering with leading businesses to drive digital transformation, which made them a natural choice for this long-term partnership. Our common goal is to provide S Group’s customers with easy, safe and dependable ways to pay and innovative value-added services as well. Our customers will see the change, in addition to the new payment terminal models, also by enabling new payment methods in our sales channels.”

Tobias Lindh, Managing Director, Adyen Nordics & Baltics, said, “S Group is at the forefront of digital innovation for everyday retail, not only in Finland but internationally. They are a great example of how to use technology to serve their customers with better experiences. We are thrilled to partner with S Group to accelerate their digital transformation efforts further.”