Adyen expands its acquiring services to the United Arab Emirates

By Leandra Monteiro

Adyen, a payments platform, today announced the expansion of its local acquiring services to include the United Arab Emirates (UAE), showing its commitment to the Middle East region. With acquiring capabilities in the UAE, Adyen provides both domestic and international businesses with an improved payments solution, allowing for higher authorization rates and improved shopper flows with less friction. Among the first merchants benefitting from Adyen’s acquiring offering are Foodics, Fabergé and HMSHost International.

In the UAE, Adyen supports businesses with the same range of products and features as in other regions, including a fully integrated anti-fraud solution, and its revenue optimization toolkit. Covering the entire payment flow via its single platform for online, in-store and in-app transactions, Adyen’s local acquiring helps its merchants build frictionless payment experiences for its shoppers.

“The launch of our UAE acquiring solution allows us to offer our merchants the local solution they have been looking for. We are ready to reduce the pain points merchants currently see in the UAE market,” said Sander Maertens, Head of Middle East for Adyen. “We look forward to giving merchants access to a superior acquiring solution that will future-proof their payments set-up and drive higher results as we provide them with access to the full capabilities of the Adyen platform.”

“Our ambition is to create positive experiences for people on the move, no matter where our guests are in their journey,” said Dennis Hoogreef, VP IT and Facilities HMSHost International. “Adyen has the capability to innovate quickly from a technological point of view, giving us the opportunity to offer seamless customer experiences across the markets wherein we operate. This is key for a company like ours with global operations across local and international markets. We are excited to be one of the first to go live with Adyen in the UAE.”

With direct card acquiring connections to Visa and Mastercard, transactions will be processed locally in the UAE via the Adyen platform. Further supported payment methods include American Express, UnionPay International, Diners, Discover, JCB, WeChat and AliPay.

Adyen’s entry to the UAE is supported via its partnership with Network International, a enabler of digital commerce across the Middle East and Africa (MEA) region. Network International will support Adyen with scheme sponsorship services for Visa and Mastercard acquiring.