Adyen & Cleeng to boost subscription payments and retention in MENA

By Delisha Fernandes

Adyen, a global FinTech platform, has announced its partnership with Cleeng in order to accelerate the development of subscription payments and retention in the MENA region.

This strategic deal is building on Cleeng’s presence in the region of the US and Europe, aiming to provide customers and broadcasters in the Middle East and North Africa with optimised solutions and payment methods.

“Our collaboration is built on a shared vision of simplifying technology,” said Sander Maertens, Head of Middle East, Adyen. “By combining Cleeng’s expertise in SRM with our payments, data, and financial management in a single solution, we’re not only facilitating business growth but also elevating customer experience in the online entertainment sector across the MENA region.”

To address the common issue of lost revenue from expired card details, Cleeng’s merchant uses Adyen’s Real Time Account Updater to automatically refresh card information, ensuring uninterrupted service for subscribers. In addition to this, Adyen has introduced solutions like Network Token Optimization, which Cleeng leverages to enhance data security without compromising authentication rates.

Alongside Adyen’s risk management tool, RevenueProtect, to identify and mitigate fraud for new sign ups. Together, Cleeng and Adyen have expanded payment options to accommodate customers worldwide, streamlining the payment process for a better user experience.

“We are excited to venture into the MENA region, a strategic move that has been driven by customer demand,” said Gilles Domartini, CEO at Cleeng. “Our goal is to deliver top-tier service to our clients, increase conversion rates and boost recurring billing success so as to increase Customer Lifetime value (LTV). Integrating Adyen’s cutting-edge solution ensures that every subscription transaction is smooth, secure, and tailored to local needs. Leveraging its 14 year partnership with Adyen, Cleeng provides a secure end-to-end payment orchestration which is critical for any broadcaster to secure revenue and boost retention.”