Adyen announces payments partnership with Instacart

By Gloria Methri

US FinTech Adyen has selected Instacart, the grocery technology company as an additional payment processing partner.

As part of the deal, Instacart will leverage Adyen functionality, including PINless debit enablement of transactions, to optimise and improve authorisation rates for a seamless customer experience.

“At Instacart, we are dedicated to creating the best online grocery shopping experience possible for the customers and partners that rely on us every day,” said Heather Rivera, Vice President of Strategy, Corporate Development, and Partnerships for Instacart. “We are pleased to welcome Adyen as an additional payments partner that will enable us to continue to scale and ensure our customers have a seamless experience all the way through checkout.”

In North America, Adyen says it has seen a significant rise in debit usage over the past year. For marketplaces like Instacart that consumers rely on to connect with and shop online from their favourite retailers, enhancing the customer experience involves optimizing authorization rates across issuers and various debit networks.

Adyen’s RevenueAccelerate offering seamlessly applies the preferences of each issuer and debit network to help merchants see a lift in authorization rates, resulting in a more seamless and efficient customer experience.

“Working with Instacart on debit enablement and US processing is the first step in what will be an exciting partnership,” said Brian Dammeir, President of North America at Adyen. “We look forward to working closely with Instacart on future payment capabilities as the company continues to expand.”