Advicent taps MX to improve account aggregation capabilities in NaviPlan
By Pavithra R
Advicent, an industry-leading financial planning and FinTech software provider, has announced that the company has entered into a strategic relationship with MX, the leading financial data platform enabling organizations to develop, launch, and power new money experiences to enhance account aggregation and data connectivity for advisors and their clients using the NaviPlan financial planning platform.
The integration with MX will provide NaviPlan client portal users with the ability to aggregate their own accounts, along with notable enhancements. MX enables financial advisors and their clients to import account data from thousands of financial institutions across North America seamlessly and incorporate that data into plans saved in NaviPlan. Account data imported through MX can be updated in real-time in clients’ financial plans, at any time, and from any location via the NaviPlan client portal.
“We consistently search for ways to boost advisors’ engagement and collaboration with their clients. Our strategic relationship with MX will create a more meaningful digital planning experience by enabling the smooth aggregation of account data from thousands of institutions. Data is the blueprint for financial plans, and our integration with MX will enhance the planning process with more holistic insights about clients’ wealth and expenses—which can be harnessed to obtain better outcomes,” said Angela Pecoraro, Chief Executive Officer of Advicent.
The NaviPlan platform’s transition to MX’s data and account aggregation software occurred as part of Advicent’s recent technology update on August 28. The platform empowers firms to cater their services to any client, from simple goals-based assessments to advanced cash flow planning analysis.
Advicent, considering the uncertainties caused by the pandemic, has made a special offer making the NaviPlan client portal available at free to all financial advisors, including current users, through December 2021. NaviPlan users in the United States can receive free and unlimited access to all advisor marketing materials in the Advisor Briefcase solution.
“Our goal is to influence and power the money experience for leading customer-centric, financial-advocacy-driven companies, so that together we can build a stronger financial future of the consumer. Advicent, then, is a natural partner for us. We are thrilled to work closely with Advicent and leverage clean, enhanced data to meaningfully augment the value and clarity that the NaviPlan client portal can provide to both advisors and their clients,” said Nate Gardner, Chief Customer Officer of MX.
Recently, MX launched Path, a data connectivity API powering modern banking experiences.
Founded in 2010, MX is a growing FinTech innovator, powering more than 2,000 financial institutions and 43 of the top 50 digital banking providers to improve the financial lives of more than 30 million people.
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