Aditya Birla Sun Life AMC rolls out MyMutualFundGPT

By Gloria Mathias

Aditya Birla Sun Life AMC (ABSLAMC), incorporated in the year 1994, has launched its latest innovation, MyMutualFundGPT, an information tool designed to elevate the overall investor experience across their digital platforms.

MyMutualFundGPT is the first search assist tool for investor queries. The Gen AI-based tool goes beyond traditional keyword matching by comprehending the context of queries and generates responses based on the meaning.

The tool addresses investors’ queries regarding Aditya Birla Sun Life AMC Limited’s products and services. In addition, it also helps Investors to conduct research on our top-performing funds, fund managers, and related topics.

As an alternative to navigating through vast amounts of information, MyMutualFundGPT empowers the investor to take informed decisions with clear explanations from respective product or service brochures available on the firm’s website. Besides, MyMutualFundGPT acts as a tech-driven solution-oriented providing a conversational interface.

Commenting on the launch, A Balasubramanian, Managing Director and CEO of Aditya Birla Sun Life AMC Limited said, “This is a significant step towards reshaping the landscape of digital interactions in the mutual fund industry. The launch of MyMutualFundGPT emphasises our commitment to leveraging cutting-edge technology to provide a more intuitive and engaging experience for our investors. This initiative reflects Aditya Birla Sun Life AMC Limited’s dedication to innovation and customer-centric solutions, reinforcing its position in the asset management industry.”

By introducing MyMutualFundGPT, Aditya Birla Sun Life AMC Limited anticipates higher investor engagement and repeat footfall across all its digital platforms.