Aditya Birla Capital Digital unveils Payment Lounge for merchants with PhiCommerce

By Gloria Mathias

Aditya Birla Capital Digital (ABCDL) has introduced Payment Lounge, an omnichannel, multi-mode collections platform to enable merchants to provide a unified, secure, and faster transaction experience to their customers for making digital payments.

The technology behind the payment infrastructure has been powered by India’s omnichannel payment solutions company PhiCommerce.

With a seamless front-end experience and back-end smart routing capabilities, the platform can be seamlessly integrated with the merchant’s application, providing a hassle-free checkout process across in-store, online and doorstep delivery channels of merchants.

The Payment Lounge supports various payment modes including, UPI, debit, and credit cards, direct-to-bank, via QR code scans, buy-now-pay-later, wallet and link-based payment options. The Payment Lounge is underpinned by PhiCommerce’s omnichannel payment platform PayPhi – a one-stop solution that serves businesses’ diverse payment needs across both online and offline channels.

The payment lounge hosts a range of features and benefits that include smart routing, smart collect, one recon & one integration, robust & highly available infrastructure, plug-in ecosystem, cost optimization, Omnichannel & multi-modal platform.

Pankaj Gadgil, Head Digital Platforms and Analytics, Aditya Birla Capital said, “At Aditya Birla Capital, we are focused on creating a great experience for our customers and merchants alike. With our strong focus on driving digitalization and innovation in product offerings, we have launched Payment Lounge to help merchants streamline their payment processes, deliver enhanced convenience to their customers, and maximize the collection efficiency of their businesses.”

Tushar Shankar, Co-Founder & Head – Global Sales, at PhiCommerce shared, “We are very excited to partner with ABCDL for its hugely innovative Payment Lounge that solves challenges that businesses have with legacy, siloed payment solutions. PayPhi, based on a modern service-based technology architecture, not only brings in huge cost efficiencies but also enables businesses to launch a variety of cutting-edge innovations.”

Aditya Birla Capital has been bolstering its digital capabilities by scaling up its digital base to build an integrated portfolio of digital assets to serve customers in a frictionless manner and across channels of their choice.