ADIB witnesses increase in its digital banking channels usage in 2022

By Leandra Monteiro

Abu Dhabi Islamic Bank (ADIB) has announced that it has registered a significant increase in its digital banking channels usage during the first quarter of 2022. According to the bank, 40% of customers’ personal finance applications are now taking place digitally via its mobile app. This is a 30% increase from what was witnessed in Q1 last year.

The Bank currently has over 700,000 customers who are digitally active, a testament to the growing demand for digital services including personal finance. In order to meet the increasing demand for services and products that are available through its digital channels, ADIB announced the launch of the ‘Express Finance Cashback Campaign’, which provides customers with the ability to retrieve up to 1000 AED when applying for personal finance using the mobile app.

ADIB express finance was launched to provide customers with easier access to personal finance through ADIB mobile app. This service, which was developed in ADIB’s digital lab, aims to enable eligible customers to obtain financing instantly. Pre-approved ADIB customers seeking personal finance can now complete all application steps on their smartphone via ADIB’s mobile app and receive their funds the same day without the need to visit any of our branches or to manually sign on any document. While the process for customers is quick, easy and secure, the risk methodology applied by the bank is still rigorous to ensure customers are getting a finance facility within their means.

Sameh Awadallah, Acting Global Head of Retail Banking at ADIB said, “We are witnessing an increasing demand from customers for services on digital channels, which is a natural and expected trend given the high pace of adoption of digital technologies, which customers today prefer as a convenient option to conduct their banking transactions wherever they are and without the need to visit the branches.

Digital banking is a cornerstone of our growth strategy. We are now beginning to reap the significant benefits of our investment in the digital transformation strategy, which is translated in the strong growth in the number of users of our digital platforms and the transactions made through it. As part of our endeavor to establish ADIB as the most innovative Islamic bank, we seek to enhance the features of our digital banking services to ensure that customers can access the full range of banking services that we offer through our online platforms and mobile app. We are committed to keeping pace with this trend and working to provide more digital products and services.”