ADIB launches ADIB Rise for UAE’s affluent millennial segment

By Edil Corneille

Abu Dhabi Islamic Bank (ADIB), an Islamic financial institution, announced the launch of ADIB Rise, a banking proposition catering to the needs of emerging affluent customers in the UAE. It aims to provide customers with a greater level of convenience and personalisation as well as privileged lifestyle and banking services.

ADIB Rise is targeting the UAE’s affluent millennial segment, which includes salaried professionals and self-employed individuals with a monthly income between AED 20,000 and AED 40,000, or an account balance ranging between AED 100,000 to AED 250,000.

ADIB Rise is designed to offer customers wealth management services and advisory with exclusive global rewards and lifestyle privileges. Customers will receive the exclusive ADIB Rise Visa Platinum Debit card and preferential rates on selected banking services, as well as a large number of other lifestyle benefits.

Saif Alkeem, Head of Wealth Management Priority Banking and liability at ADIB, said: “As more people enter into the emerging affluent category, we are seeing a change in their needs and aspirations. ADIB Rise has been designed to address these needs and help them reach their goals while enhancing their banking experience. Through developing a banking proposition that is tailored to their requirements, ADIB is committed to supporting this key customer segment make smart financial decisions to build their wealth, while also enabling them to benefit from the bank’s world-class digital banking solutions and additional lifestyle privileges.”

“The emerging affluent sector is an increasingly important segment for us that is expected to grow at 5% per year over the next few years. Catering to this segment will add to our ability to grow our market share within the retail in line with our commitment to serve customers as they grow in affluence and their financial requirements evolve through their wealth journey.”

The ADIB Rise proposition is aligned to the growing commitment of the bank to serve young working professionals.